Priority: Core Topics
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Social Media Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what social media marketing involves, weigh the advantages against the central challenge it creates, and explain why choosing the right platforms matters more than being present on all of them. What Is Social Media Marketing? Social media are independent and commercial…
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Loyalty Programs
Learning outcome: By the end of this lesson, you will be able to explain what a loyalty program is, describe the four common types businesses use, and explain why a loyalty program pays for itself even though the rewards cost money to give away. What Is a Loyalty Program? A loyalty program is a structured…
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Marketing Concepts and Principles
Learning outcome: By the end of this lesson, you will be able to explain the difference between needs, wants, and demands, define marketing in terms of value and exchange, and explain why marketing is about building relationships rather than making a single sale. What Do We Mean by “Marketing”? Marketing is often reduced to advertising…
