Marketing Essentials
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Business to Business Marketing
Business-to-Business Marketing Learning Outcome: By the end of this lesson, you will be able to distinguish business-to-business marketing from business-to-consumer marketing and explain the…
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Buyer Decision Process
Learning outcome: By the end of this lesson, you will be able to describe the five stages of the buyer decision process and explain…
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Conducting Marketing Research
Conducting Marketing Research Learning Outcome: By the end of this lesson, you will be able to describe the five-step marketing research process and explain…
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Customer Satisfaction
Learning outcome: By the end of this lesson, you will be able to define customer satisfaction, explain why it depends on expectations rather than…
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Decision Making Unit
The decision Making Unit (DMU) is a collection or team of individuals who participate in a buyer decision process. Generally DMU relates to business…
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Diversity in Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what diversity in marketing means, describe the evidence for its…
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Family Life Cycle
Family life cycle is defined as what type of family the target market consumer is in. DINKS are “double income no kids” and SINKS…
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Inclusivity in Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what inclusivity in marketing means in practice, and identify the…
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Introduction to Brands
Branding is a strategy that is used by marketers. Branding as Strategy to differentiate products and companies, and to build economic value for both…
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Loyalty Programs
Learning outcome: By the end of this lesson, you will be able to explain what a loyalty program is, describe the four common types…
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Market Targeting
Targeting is the second stage of the SEGMENT target POSITION process. After the market has been separated into its segments, the marketer will select…
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Marketing Audit
The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but…
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Marketing Concept
Learning outcome: By the end of this lesson, you will be able to explain the marketing concept and distinguish it from the production, product…
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Marketing Concepts and Principles
Learning outcome: By the end of this lesson, you will be able to explain the difference between needs, wants, and demands, define marketing in…
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Marketing Controls
There is no planning without control. If an objective states where you want to be and the plan sets out a road map to…
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Marketing Environment
The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment, the…
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Marketing Exchange Process
Learning outcome: By the end of this lesson, you will be able to define the marketing exchange process, identify the conditions needed for an…
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Marketing mix
Learning outcome: By the end of this lesson, you will be able to explain each element of the marketing mix and why it was…
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Marketing Place
Place as part of the marketing mix is considered in this FREE lesson from Marketing Teacher.
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Marketing Plans
Marketing plans are vital to marketing success. They help to focus the mind of companies and marketing teams on the process of marketing i.e.…
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PEST Analysis
PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and…
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PESTEL
Learning outcome: By the end of this lesson, you will be able to identify the six factors in a PESTEL analysis and explain how…
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Positioning in marketing
Products or services are ‘mapped’ together on a ‘positioning map’. This allows them to be compared and contrasted in relation to each other. This…
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Pricing Strategies
There are many ways to price a product. Let’s have a look at some of them and try to understand the best policy/strategy in…
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Promotion
Another one of the 4P’s is ‘promotion’. This includes all of the tools available to the marketer for ‘marketing communication’. As with Neil H.Borden’s…
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Segmentation
Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior.
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Segmentation, Targeting and Positioning
Learning outcome By the end of this lesson you will be able to run the three stages of segmentation, targeting and positioning in order,…
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SMART Objectives
SMART objectives are simple and quick to learn. The objective is the starting point of the marketing plan. Once environmental analyses (such as SWOT,…
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Sustainability and Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what sustainable marketing means, distinguish it from greenwashing, and describe…
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SWOT Analysis
Lesson Exercise Answer Learning outcome: By the end of this lesson, you will be able to explain what a SWOT analysis is, distinguish internal…
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Three Levels of a Product
In order to actively explore the nature of a product further, lets consider it as three different products – the CORE product, the ACTUAL…
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What is a customer?
A customer is a person or company who purchases goods and services.
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What is Consumer Behavior?
How many times throughout the day do people make product decisions? If you stop to think about it, many product decisions are made every…
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What Is Marketing?
There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs.
