Social Media Marketing
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Content Marketing
Content marketing is the management of content to engage visitors and customers. So any medium which is on a webpage or social network can…
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Facebook Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what drives engagement on a Facebook brand page, describe the…
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Influencer Marketing
Learning Outcome: By the end of this lesson, you will be able to explain how influencer marketing works, distinguish between the main tiers of…
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Instagram Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what drives engagement with visual content on Instagram, compare the…
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Micro-communities and Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what a micro-community is in a marketing context, why brands…
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Networks, Influencers and the Flow of Ideas
Learning Outcome By the end of this lesson, you will be able to explain how social networks are structured, identify the sources of power…
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Snapchat Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what makes Snapchat marketing distinct from other social platforms, describe…
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Social Media Advertising
Social media advertising relies upon the relationships generated within social media websites to target and deliver advertising campaigns to users.
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Social Media Analytics for Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what social media analytics involves, describe the process from raw…
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Social Media Analytics: Monitoring vs. Listening
Learning Outcome By the end of this lesson, you will be able to explain the difference between social media monitoring and listening, describe why…
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Social Media Audit
Learning Outcome: By the end of this lesson, you will be able to explain what a social media audit is, apply the Five Ws…
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Social Media Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what social media marketing involves, weigh the advantages against the…
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Social Media Marketing Strategy: The Seven-Step Plan
Learning Outcome By the end of this lesson, you will be able to describe the three phases of social media marketing maturity and apply…
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Social Media Metrics: The DATA Framework
Learning Outcome By the end of this lesson, you will be able to explain the four steps of Tuten and Solomon’s DATA framework for…
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Social Networks
Social networks are a very important digital marketing channel, so it is important that marketers understand the essentials of social networking. They are particularly…
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Tactical Planning: The Five Questions Every Social Media Plan Must Answer
Learning Outcome By the end of this lesson, you will be able to explain the five tactical questions — why, who, where, what and…
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The Social Commerce Zone: Reviews, Ratings and the Zero Moment of Truth
Learning Outcome By the end of this lesson, you will be able to describe the channels of the social commerce zone and explain why…
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The Social Community Zone: Building Relationships, Not Just Followers
Learning Outcome By the end of this lesson, you will be able to describe how brands build a social presence in the social community…
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The Social Entertainment Zone: Games, Music, Video and TV
Learning Outcome By the end of this lesson, you will be able to describe the four channels of the social entertainment zone and explain…
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The Social Media Consumer
Learning Outcome By the end of this lesson, you will be able to explain how marketers segment social media users, describe the motives that…
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The Social Media Environment
Learning Outcome By the end of this lesson, you will be able to define social media marketing, explain the Social Media Value Chain, and…
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The Social Publishing Zone: Channels and the Content Value Ladder
Learning Outcome By the end of this lesson, you will be able to identify the main channels of the social publishing zone and explain…
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TikTok Marketing
Learning Outcome: By the end of this lesson, you will be able to explain how TikTok’s short-form video format changes marketing strategy, describe what…
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Twitter Marketing
Learning Outcome: By the end of this lesson, you will be able to explain how marketing on X (formerly Twitter) differs from other social…
