Social Media Marketing
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Content Marketing
Content marketing is the management of content to engage visitors and customers. So any medium which is on a webpage or social network can…
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Facebook Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what drives engagement on a Facebook brand page, describe the…
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Influencer Marketing
Learning Outcome: By the end of this lesson, you will be able to explain how influencer marketing works, distinguish between the main tiers of…
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Instagram Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what drives engagement with visual content on Instagram, compare the…
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Micro-communities and Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what a micro-community is in a marketing context, why brands…
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Snapchat Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what makes Snapchat marketing distinct from other social platforms, describe…
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Social Media Advertising
Social media advertising relies upon the relationships generated within social media websites to target and deliver advertising campaigns to users.
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Social Media Analytics for Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what social media analytics involves, describe the process from raw…
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Social Media Marketing: An Introduction
Learning Outcome: By the end of this lesson, you will be able to explain what social media marketing involves, weigh the advantages against the…
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Social Media Marketing: Listening vs Monitoring
Learning Outcome By the end of this lesson, you will be able to explain the difference between social media monitoring and listening, describe why…
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Social Media Marketing: Metrics and the DATA Framework
Learning Outcome By the end of this lesson, you will be able to explain the four steps of Tuten and Solomon’s DATA framework for…
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Social Media Marketing: Networks and Influencers
Learning Outcome By the end of this lesson, you will be able to explain how social networks are structured, identify the sources of power…
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Social Media Marketing: Running an Audit
Learning Outcome: By the end of this lesson, you will be able to explain what a social media audit is, apply the Five Ws…
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Social Media Marketing: Strategy and the Seven-Step Plan
Learning Outcome By the end of this lesson, you will be able to describe the three phases of social media marketing maturity and apply…
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Social Media Marketing: Tactical Planning
Learning Outcome By the end of this lesson, you will be able to explain the five tactical questions — why, who, where, what and…
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Social Media Marketing: The Commerce Zone
Learning Outcome By the end of this lesson, you will be able to describe the channels of the social commerce zone and explain why…
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Social Media Marketing: The Community Zone
Learning Outcome By the end of this lesson, you will be able to describe how brands build a social presence in the social community…
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Social Media Marketing: The Consumer
Learning Outcome By the end of this lesson, you will be able to explain how marketers segment social media users, describe the motives that…
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Social Media Marketing: The Entertainment Zone
Learning Outcome By the end of this lesson, you will be able to describe the four channels of the social entertainment zone and explain…
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Social Media Marketing: The Environment
Learning Outcome By the end of this lesson, you will be able to define social media marketing, explain the Social Media Value Chain, and…
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Social Media Marketing: The Publishing Zone
Learning Outcome By the end of this lesson, you will be able to identify the main channels of the social publishing zone and explain…
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Social Networks
Social networks are a very important digital marketing channel, so it is important that marketers understand the essentials of social networking. They are particularly…
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TikTok Marketing
Learning Outcome: By the end of this lesson, you will be able to explain how TikTok’s short-form video format changes marketing strategy, describe what…
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Twitter Marketing
Learning Outcome: By the end of this lesson, you will be able to explain how marketing on X (formerly Twitter) differs from other social…
