Marketing Teacher's Strategy Page.

A selection of well known tools for deciding strategy.

• Arthur D. Little's Strategic Condition Matrix - competitive position vs industry maturity.
• Ansoff's Matrix - The original product/market tool.
• Boston Matrix - The original growth/share tool.
• General Electric Business Screen - A nine celled matrix that builds on the Boston Matrix.
• Shell Directional Policy Matrix - Another nine celled matrix that develops upon the Boston Matrix and the General Electric Business Screen.
• Porter's Generic Strategies - Cost leadership, differentiation and niche.
• Bowman's Strategy Clock - Strategic options based upon a clock face.
• Gap Analysis - What are our current strategies, and what strategies do we need for the future?

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