Services Marketing
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Internal Marketing
Learning outcome: By the end of this lesson, you will be able to explain what internal marketing is, identify who counts as an internal…
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Introduction to Services Marketing
A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e.…
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People – Marketing Mix
People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects…
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Physical Evidence – Marketing Mix
Physical evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to…
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Process – Marketing Mix
Process is another element of the extended marketing mix, or 7P’s.There are a number of perceptions of the concept of process within the business…
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Services Marketing Mix
Services Marketing Mix As we discussed in the lesson on services, there are a series of fundamental characteristics such as intangibility, inseparability, heterogeneity and…
