This exercise asks you to apply eMarketing Product thinking to Colorado Ricardo Mountain Bikes.
The Scenario: Colorado Ricardo Mountain Bikes
Colorado Ricardo Mountain Bikes was founded by Ricardo Francisco, a keen off-road cyclist who grew frustrated with bikes breaking down under the strain of the Colorado mountains. After years of trial and error, he built a bike tough enough to survive the terrain and named it the “Colorado Ricardo”. Word spread quickly among local riders, and Ricardo gave up his day job to build and sell bikes full-time from a small workshop outside Denver.
Colorado Ricardo currently sells its bikes through word-of-mouth and a handful of independent bike shops, with no real website beyond a basic contact page.
Once you have drafted your own answer, compare it with Marketing Teacher’s suggested answer.
