* All Marketing Exercises

Here is our FREE ontribution analysis exercise. Contribution Analysis addresses the problem of identifying soft, or overhead costs associated with varying production projects. Generally,…

Welocome to our free exercise on activity-based costing. A manufacturing company is uniquely positioned to benefit from activity-based costing. Activity-based Costing is a costing…

Exercise: Advertising is an important element of the marketing communications mix. Put simply, advertising directs a message at large numbers of people with a…

Exercise: The composition of Annual Accounts is guided by applicable governmental bodies and legislation such as that found in the International Accounting Standards Board…

The is Marketing Teacher’s FREE annual report exercise.

Exercise: Ansoff’s matrix offers strategic choices to marketing managers. Ansoff’s has four main categories.This well known marketing tool was first published in the Harvard…

Exercise: The Balance Sheet holds information of great interest to bankers and investors alike. The information represented on a Balance Sheet is very revealing…

This is a balanced scorecard exercise. The Balanced Scorecard is an approach that can be used by strategic marketing managers to control, and keep…

Exercise: The ‘Strategy Clock’ is based upon the work of Cliff Bowman (see C. Bowman and D. Faulkner ‘Competitve and Corporate Strategy – Irwin…

Welcome to our FREE exercise on marketing and cashflow. The main purpose of a Cash Flow Statement (CFS) is to help the business owner…

Here is Marketing Teacher’s FREE exercise on consumer buyer behaviour. Consumer buyer behaviour is focused upon the needs of individuals, groups and organisations. It…

Exercise: A core competence is the result of a specific unique set of skills or production techniques that deliver value to the customer. Such…

Exercise: The allocation and identification of direct and indirect costs contributes to more accurate profit calculations. Not only is the clarification of costs important…

Exercise: We’ve already considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced – Product Life Cycle…

Exercise: Lender and investors are able to glean a lot of valuable information from the data available in a company’s’ financial statements and records.…

Welcome to Marketing Teacher’s free exercise on five forces analysis. Five Forces Analysis helps the marketer to contrast a competitive environment. It has similarities…

Exercise: Generic strategies were at their most popular in the early 1980s. They outline the three main strategic options open to organization that wish…

Welcome to Marketing Teacher’s free exercise on internal marketing. Internal Marketing is a vital communication and change management tool. Learn how to construct an…

Exercise: Culture is the way that we do things around here. Here could be a country (national culture), a distinct selection of the community…

Exercise: There are many ways to use the Internet as a new medium for Advertising. This lesson considers Pay-Per-Click (or Cost-Per-Click) Advertising, Affiliate Marketing,…

Exercise: Market research and marketing research are often confused. ‘Market’ research is simply research into a specific market. It is a very narrow concept.…

Exercise: A stalled economy threatens the viability of many small businesses. Some have experienced decreases in revenues that they cannot sustain. Slower sales have…

Tis page contains a FREE exercise on marketing planning. Marketing plans are vital to marketing success. They help to focus the mind of companies…

Exercise: A business is in a better position to weather an economic downturn when it is buttressed by a good marketing plan. A firms…

This is a FREE exercise on personal selling. Personal selling occurs where an individual salesperson sells a product, service or solution to a client.…

Exercise: PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous…

Exercise: Another element of Neil H.Borden’s Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through…

Exercise: Products or services are ‘mapped’ together on a ‘positioning map’. This allows them to be compared and contrasted in relation to each other.…

Exercise: There are many ways to price a product. Let’s have a look at some of them and try to understand the best policy/strategy…

Here is our FREE profit and loss exercise. The Profit and Loss statement is one of the main business financial statements. Among the various…

Exercise: Another one of the 4P’s is ‘promotion’. This includes all of the tools available to the marketer for ‘marketing communication’. As with Neil…

Exercise: A popular method of measuring whether a firm is getting its money’s worth from promotions is by the calculation of Return On Investment…

Exercise: Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior. The…

This is a FREE exercise on standard costing. Perhaps no accounting principle utilizes performance management concepts better than standard costing. One of the elements…

Exercise: SWOT analysis is a tool for auditing an organization and its environment. SWOT is the first stage of planning and helps marketers to…

Here you will find our FREE exercise on Power SWOT.

Exercise: The loyalty ladder is often used by marketing communicators to put forward the proposition that consumers can be moved along a continuum of…

Exercise: The Product Life Cycle (PLC) is based upon the biological life cycle. For example, a seed is planted (introduction); it begins to sprout…

Welcome to our free exercise on the six living generations in America.

Exercise: In order to actively explore the nature of a product further, lets consider it as three different products – the CORE product, the…

Exercise: The value chain is a systematic approach to examining the development of competitive advantage. It was created by M. E. Porter in his…

Exercise: A marcoms tool that a marketer can employ for branding decision-making is the Four Banding Alternatives (Tauber 1981). Four Branding Alternatives is a…