This exercise asks you to apply Internet Advertising to Colorado Ricardo Mountain Bikes.
The Scenario: Colorado Ricardo Mountain Bikes
Colorado Ricardo Mountain Bikes was founded by Ricardo Francisco, a keen off-road cyclist who grew frustrated with bikes breaking down under the strain of the Colorado mountains. After years of trial and error, he built a bike tough enough to survive the terrain and named it the “Colorado Ricardo”. Word spread quickly among local riders, and Ricardo gave up his day job to build and sell bikes full-time from a small workshop outside Denver.
Colorado Ricardo has built its entire customer base through word-of-mouth in Colorado and has almost no online or digital advertising presence.
Once you have drafted your own answer, compare it with Marketing Teacher’s suggested answer.
