Entrepreneurship
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20 Networking Tips for Entrepreneurs
Networking for entrepreneurs and small businesspeople often involves meeting new contacts and developing existing relationships.
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Advertising for entrepreneurs
Learning Outcome: By the end of this lesson, you will be able to identify the five main objectives an entrepreneur’s advertising can pursue and…
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Affiliate marketing
Learning Outcome: By the end of this lesson, you will be able to explain why affiliate marketing suits a small business with a limited…
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Blogs for entrepreneurs
Learning Outcome: By the end of this lesson, you will be able to explain what a blog is, describe the basic steps for setting…
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Pay-Per-Click Advertising (PPC)
Learning outcome: By the end of this lesson, you will be able to explain how pay-per-click advertising works, describe how Ad Rank is calculated…
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Promoting and advertising your start-up
Learning Outcome: By the end of this lesson, you will be able to explain the factors a start-up should weigh when choosing between promotional…
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Simple viral marketing
Learning Outcome: By the end of this lesson, you will be able to plan a simple, low-budget viral campaign for a small business, using…
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Small business advertising plan
Learning Outcome: By the end of this lesson, you will be able to work through the key steps of a simple advertising plan for…
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Tips and techniques for successful blogging
Learning Outcome: By the end of this lesson, you will be able to apply a set of practical writing and planning habits that make…
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What is crowdfunding?
By definition, crowdfunding is one strategy for financing a business start up by raising money related commitments from an extensive number of individuals.
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Your own affiliate program
Learning Outcome: By the end of this lesson, you will be able to explain what’s involved in running your own affiliate program as a…
