Advertising
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Advertising
Advertising is an important element of the marketing communications mix. Put simply, advertising directs a message at large numbers of people with a single…
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Advertising Agencies
An advertising agency handles part or all marketing communications activities on behalf of a client organisation. The agencies themselves tend to vary in size…
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Advertising for entrepreneurs
Advertising for Entrepreneurs Learning Outcome: By the end of this lesson, you will be able to identify the five main objectives an entrepreneur’s advertising…
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Advertising in cinemas and theatres
Advertising in Cinemas and Theatres Learning Outcome: By the end of this lesson, you will be able to explain how a small business decides…
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Competitions and marketing
Using Competitions as a Sales Promotion Tool Learning Outcome: By the end of this lesson, you will be able to explain how games, draws…
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Giveaways for marketing
Using Giveaways and Premiums in Marketing Learning Outcome: By the end of this lesson, you will be able to identify the main types of…
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Guerrilla marketing
What Is Guerrilla Marketing? Learning Outcome: By the end of this lesson, you will be able to explain what guerrilla marketing is, why it…
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Introduction to Marketing Communications
Marketing communications is a subset of the overall subject area known as marketing. Marketing has a marketing mix that is made of price, place,…
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Marketing Coupons
How Coupons Work as a Sales Promotion Tool Learning Outcome: By the end of this lesson, you will be able to explain how coupons…
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Marketing in the press
Marketing in the Press: Newspaper and Magazine Advertising Learning Outcome: By the end of this lesson, you will be able to explain how small…
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Marketing samples
Using Product Samples to Market a Small Business Learning Outcome: By the end of this lesson, you will be able to explain how and…
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Measuring the success of your campaign
Learning outcome: By the end of this lesson, you will be able to explain why campaign objectives must be set before measurement begins, distinguish…
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Money off deals for marketing
Money-Off Deals and Discounting as a Sales Promotion Tool Learning Outcome: By the end of this lesson, you will be able to explain how…
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Outdoor marketing
Outdoor Marketing: Posters, Billboards and Street Furniture Learning Outcome: By the end of this lesson, you will be able to describe the main formats…
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Promoting and advertising your start-up
Choosing the Right Promotional Mix for Your Start-Up Learning Outcome: By the end of this lesson, you will be able to explain the factors…
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Promotion
Another one of the 4P’s is ‘promotion’. This includes all of the tools available to the marketer for ‘marketing communication’. As with Neil H.Borden’s…
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Public Relations (PR)
Public Relations (PR) is a single, broad concept. It is broad since it contains so many elements, many of which will be outlined in…
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Radio Advertising
Learning outcome: By the end of this lesson, you will be able to explain why radio works as a “theatre of the mind” medium,…
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Small business advertising plan
How to Write a Small Business Advertising Plan Learning Outcome: By the end of this lesson, you will be able to work through the…
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Television Advertising
Is Television Advertising Right for a Small Business? Learning Outcome: By the end of this lesson, you will be able to explain the strengths…
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What is a rebate? marketing and rebates
What Is a Rebate in Marketing? Learning Outcome: By the end of this lesson, you will be able to explain how a rebate differs…
