Small Business Marketing
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20 Networking Tips for Entrepreneurs
Networking for entrepreneurs and small businesspeople often involves meeting new contacts and developing existing relationships.
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Advertising for entrepreneurs
Learning Outcome: By the end of this lesson, you will be able to identify the five main objectives an entrepreneur’s advertising can pursue and…
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Advertising in cinemas and theatres
Learning Outcome: By the end of this lesson, you will be able to explain how a small business decides whether to advertise in a…
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Affiliate marketing
Learning Outcome: By the end of this lesson, you will be able to explain why affiliate marketing suits a small business with a limited…
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Blogs for entrepreneurs
Learning Outcome: By the end of this lesson, you will be able to explain what a blog is, describe the basic steps for setting…
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Guerrilla marketing
Learning Outcome: By the end of this lesson, you will be able to explain what guerrilla marketing is, why it suits businesses with limited…
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Marketing in the press
Learning Outcome: By the end of this lesson, you will be able to explain how small businesses evaluate and buy press advertising, including cost-per-thousand,…
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Measuring the success of your campaign
Learning outcome: By the end of this lesson, you will be able to explain why campaign objectives must be set before measurement begins, distinguish…
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Outdoor marketing
Learning Outcome: By the end of this lesson, you will be able to describe the main formats of outdoor advertising and explain how a…
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Promoting and advertising your start-up
Learning Outcome: By the end of this lesson, you will be able to explain the factors a start-up should weigh when choosing between promotional…
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Radio Advertising
Learning outcome: By the end of this lesson, you will be able to explain why radio works as a “theatre of the mind” medium,…
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Small business advertising plan
Learning Outcome: By the end of this lesson, you will be able to work through the key steps of a simple advertising plan for…
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Tips and techniques for successful blogging
Learning Outcome: By the end of this lesson, you will be able to apply a set of practical writing and planning habits that make…
