International Marketing
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China’s PIPL: What International Marketers Need to Know
Learning Outcome: By the end of this lesson, you will be able to explain the PIPL rules that affect marketing, identify which route data…
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Cross-Border E-commerce: Marketplaces, Logistics and Payments
Learning outcome: by the end of this lesson, you will be able to explain what cross-border e-commerce involves and identify the logistics, payment and…
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International Marketing and Culture
Culture is the way that we do things around here. Here could be a country (national culture), a distinct selection of the community (sub-culture),…
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International Marketing and Price
This lesson considers the basics of pricing for international marketing. As with all of the international marketing lessons, every country and culture within it…
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International Marketing Communications (Promotion)
Marketing communications in international markets needs to be conducted with care. This lesson will consider some of the key issues that you need to…
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International Marketing Environment
One of the fundamental steps that need to be taken prior to beginning international marketing is the environmental analysis. Of course there are many…
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International Marketing Research: Sources and Challenges
Learning Outcome: By the end of this lesson, you will be able to choose suitable desk sources for researching an overseas market and explain…
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Modes of Entry into International Markets (Place)
Here you will be consider modes of entry into international markets such as the Internet, Exporting, Licensing, International Agents, International Distributors, Strategic Alliances, Joint…
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Products and International Marketing
International product decision-making often centres around the standardization versus adaptation debate. Essentially, do we market the same, standard product in an international market or…
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Stages of Internationalisation: From Domestic to Transnational
Learning Outcome: By the end of this lesson, you will be able to describe the five stages a company typically passes through as it…
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The CAGE Distance Framework
Learning Outcome: By the end of this lesson, you will be able to use the CAGE framework to compare the cultural, administrative, geographic and…
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The International Market Entry Evaluation Process
This lesson gives an outline of the way in which an organization should select which foreign to enter. It’s a five stage process, and…
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The Whole-Channel View for International Distribution
Learning outcome: by the end of this lesson, you will be able to explain the whole-channel view of international distribution and why a company…
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What is International Marketing?
International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed…
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What Is the 7-P Framework for International Marketing?
Learning outcome By the end of this lesson you will be able to explain the 7-P framework for international marketing, describe what each of…
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Why International Expansion Fails
Learning outcome: by the end of this lesson, you will be able to explain why international market entry so often fails, using a named…
