Marketing Environment
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Business Environment: Scanning, Reacting, and Shaping It
Learning Outcome By the end of this lesson, you will be able to identify where businesses actually get the information they use to scan…
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Collecting Customer Information: Data, Information, and Insight
Learning Outcome By the end of this lesson, you will be able to explain the difference between data and information, identify internal and external…
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Conducting Marketing Research
Conducting Marketing Research Learning Outcome: By the end of this lesson, you will be able to describe the five-step marketing research process and explain…
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External Influences: Culture, Subculture, and Cross-Cultural Marketing
Culture includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society. How does culture…
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External Influences: Groups, Social Power, and Situational Factors
What a consumer eats, wears, and believes are all learned and influenced by the culture they live in, their family, childhood and social environment.…
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Family Influence on Consumer Buying Decisions
Where a child places in the birth order can have an effect on how they see themselves, and therefore affects their consumer behavior. The…
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Introduction to Marketing Research
This is Marketing Teacher’s introduction to marketing research. Market research and marketing research are often confused. ‘Market’ research is simply research into a specific…
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Marketing Contexts
The marketing mix and the services marketing mix should be adapted for different organizational and business contexts.
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Marketing Environment
The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment, the…
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PEST Analysis
PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and…
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PESTEL
Learning outcome: By the end of this lesson, you will be able to identify the six factors in a PESTEL analysis and explain how…
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POWER SWOT: A More Advanced SWOT Analysis Framework
SWOT analysis is a marketing audit that considers an organization’s strengths, weakness, opportunities and threats. Our introductory lesson gives you the basics of how…
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Primary Marketing Research: Approaches and Contact Methods
Market research and marketing research are often confused. ‘Market’ research is simply research into a specific market. It is a very narrow concept. ‘Marketing’…
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Secondary Marketing Research: Sources and the Four Tests
Here you will find Marketing Teacher’s FREE lesson on secondary marketing research. Market research and marketing research are often confused. ‘Market’ research is simply…
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Social Class and Reference Groups in Consumer Behavior
Reference groups have an influence on purchasing behavior, but the level of influence will depend on where the product will be consumed—in public or…
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SWOT Analysis
Lesson Exercise Answer Learning outcome: By the end of this lesson, you will be able to explain what a SWOT analysis is, distinguish internal…
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The Microenvironment: Six Actors Shaping Customer Value
Learning Outcome By the end of this lesson, you will be able to identify the six groups of actors that make up a company’s…
