Marketing Analytics
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5Vs of Big Data in Marketing
Learning Outcome: By the end of this lesson, you will be able to explain each of the five Vs of big data, apply the…
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AI in CRM: How Businesses Use It, and Why It Is Hard to Get Right
Learning outcome By the end of this lesson you will be able to explain what AI-powered CRM is, describe the main ways businesses use…
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AI-Driven Hyper-Personalization.
What Is AI-Driven Hyper-Personalization in Marketing? Learning Outcome: By the end of this lesson, you will be able to explain what hyper-personalization means in…
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ChatGPT Analytics
Learning Outcome: By the end of this lesson, you will be able to explain what generative AI tools like ChatGPT actually add to marketing…
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Data Privacy Regulations
Learning outcome: By the end of this lesson, you will be able to explain what data privacy regulation requires of a business, name the…
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Data-driven Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what data-driven marketing is, describe the core data sources and…
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e-CRM: How Electronic Channels Change Customer Relationships
Learning outcome By the end of this lesson you will be able to explain what e-CRM is and how it differs from traditional CRM,…
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Marketing and AI (Artificial Intelligence)
Learning outcome: By the end of this lesson, you will be able to explain the three levels at which artificial intelligence is used in…
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Marketing and Machine Learning
Learning Outcome: By the end of this lesson, you will be able to explain what machine learning actually does with marketing data, describe the…
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Marketing and predictive analytics.
Learning Outcome: By the end of this lesson, you will be able to explain what predictive analytics is, describe how marketers use it to…
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Marketing Geoanalytics
Learning Outcome: By the end of this lesson, you will be able to explain what marketing geoanalytics measures, describe the distance-decay principle behind trade-area…
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Meta (Facebook) Marketing Analytics
Learning Outcome: By the end of this lesson, you will be able to explain what marketing analytics on Meta (Facebook) actually measures, distinguish the…
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Mobile App Analytics for Marketing
Learning Outcome: By the end of this lesson, you will be able to explain what mobile app analytics measures inside an app, describe the…
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Mobile CRM: Best Practices for Getting It Right
Learning outcome By the end of this lesson you will be able to explain what mobile CRM is, describe how businesses put it to…
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Mobile Marketing Analytics
Learning Outcome: By the end of this lesson, you will be able to explain what mobile marketing analytics measures at the campaign level, describe…
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Return On Investment (ROI)
Lesson Exercise Answer Learning outcome: By the end of this lesson, you will be able to calculate marketing Return On Investment (ROI), explain why…
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Sentiment Analysis for Digital Marketing.
Learning Outcome: By the end of this lesson, you will be able to explain what sentiment analysis does, describe how marketers use it on…
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Social CRM: Turning Social Media Into Customer Insight
Learning outcome By the end of this lesson you will be able to explain what Social CRM is and how it differs from ordinary…
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The Evolution of the Web.
Learning Outcome: By the end of this lesson, you will be able to explain the three broad eras of the web’s development, describe what…
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The Seven Brand Approaches
Learning outcome By the end of this lesson you will be able to explain what a brand is, describe the seven brand approaches that…
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The Seven Layers of Social Media Analytics
Learning outcome By the end of this lesson you will be able to explain what social media analytics is, describe the seven layers of…
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Voice Search Optimization
Learning Outcome: By the end of this lesson, you will be able to explain how voice search changes the way people phrase queries, describe…
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What are marketing analytics?
Learning Outcome: By the end of this lesson, you will be able to define marketing analytics, describe its three broad categories, and explain why…
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What Is Web Analytics?
Learning outcomeBy the end of this lesson you will be able to explain what web analytics is, describe the three levels of metrics most…
