* Answers to exercises
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Answer – Activity-Based Costing (ABC)
Answer: A manufacturing company is uniquely positioned to benefit from activity-based costing. Activity-based Costing is a costing model that aids a company in determining…
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Answer – Advertising
Answer: Advertising is an important element of the marketing communications mix. Put simply, advertising directs a message at large numbers of people with a…
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Answer – Annual Accounts
Answer: The composition of Annual Accounts is guided by applicable governmental bodies and legislation such as that found in the International Accounting Standards Board…
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Answer – Annual Reports for Marketers
Answer: An Annual Report is a statement prepared by companies that are traded publicly. The development of an Annual Report provides inherent value in…
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Answer – Ansoff’s Matrix – Planning for Growth
Answer: Ansoff’s matrix offers strategic choices to marketing managers. Ansoff’s has four main categories.This well known marketing tool was first published in the Harvard…
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Answer – Arthur D Little (ADL) Strategic Condition Matrix
Here is Marketing Teacher’s answer to our A D Little exercise. The answer is FREE as is much of Marketing Teacher’s material.
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Answer – Balance Sheet
Answer: The Balance Sheet holds information of great interest to bankers and investors alike. The information represented on a Balance Sheet is very revealing…
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Answer – Balanced Scorecard
Answer: The Balanced Scorecard is an approach that can be used by strategic marketing managers to control, and keep track of, key performance indicators.…
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Answer – Boston Matrix
Answer: Like Ansoff’s matrix, the Boston Matrix is a well known tool for the marketing manager. It was developed by the large US consulting…
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Answer – Bowman’s Strategy Clock
Answer: The ‘Strategy Clock’ is based upon the work of Cliff Bowman (see C. Bowman and D. Faulkner ‘Competitve and Corporate Strategy – Irwin…
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Answer – Cash Flow Statement
Answer: The main purpose of a Cash Flow Statement (CFS) is to help the business owner plan and control the flow of income in…
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Answer – Consumer Buyer Behaviour
Answer: Consumer buyer behaviour is focused upon the needs of individuals, groups and organisations. It is important to understand the relevance of human needs…
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Answer – Contrbution Analysis
Answer: Contribution Analysis addresses the problem of identifying soft, or overhead costs associated with varying production projects. Generally, Contribution Analysis aids a company by…
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Answer – Core Competences
Answer: A core competence is the result of a specific unique set of skills or production techniques that deliver value to the customer. Such…
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Answer – Direct and indirect costs
Answer: The allocation and identification of direct and indirect costs contributes to more accurate profit calculations. Not only is the clarification of costs important…
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Answer – eMarketing Product
Answer: We’ve already considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced – Product Life Cycle…
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Answer – Financial Ratios
Welcome to our FREE answer on marketing and financial ratios.
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Answer – Five Forces Analysis
Answer: Five Forces Analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental audit, such as PEST…
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Answer – GE Business Screen
Lesson Exercise Answer This is the suggested answer to the GE Business Screen exercise on Northwind Industries. Unit A, Commercial Heat Pumps: Build Selectively…
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Answer – Generic Strategies
Answer: Generic strategies were at their most popular in the early 1980s. They outline the three main strategic options open to organization that wish…
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Answer – Internal Marketing
Answer: Internal Marketing is a vital communication and change management tool. Learn how to construct an internal marketing plan.
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Answer – International Marketing and Culture
Answer: Culture is the way that we do things around here. Here could be a country (national culture), a distinct selection of the community…
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Answer – Internet Marketing and Promotion: Internet Advertising
Answer: There are many ways to use the Internet as a new medium for Advertising. This lesson considers Pay-Per-Click (or Cost-Per-Click) Advertising, Affiliate Marketing,…
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Answer – Introduction to Marketing Research
Answer: Market research and marketing research are often confused. ‘Market’ research is simply research into a specific market. It is a very narrow concept.…
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Answer – Marketing in a Credit Credit Crunch
Answer: A stalled economy threatens the viability of many small businesses. Some have experienced decreases in revenues that they cannot sustain. Slower sales have…
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Answer – Marketing Plans
This is the answer to Marketing Teacher’s exercise on marketing plans. Marketing plans are vital to marketing success. They help to focus the mind…
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Answer – Marketing Plans and Consumer Behavior
Answer: A business is in a better position to weather an economic downturn when it is buttressed by a good marketing plan. A firms…
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Answer – Personal Selling
Answer: Personal selling occurs where an individual salesperson sells a product, service or solution to a client. Salespeople match the benefits of their offering…
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Answer – PEST Analysis
Answer: PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous…
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Answer – Place, distribution, channel, or intermediary
Answer: Another element of Neil H.Borden’s Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through…
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Answer – Positioning
Answer: Products or services are ‘mapped’ together on a ‘positioning map’. This allows them to be compared and contrasted in relation to each other.…
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Answer – Pricing Strategies
Answer: There are many ways to price a product. Let’s have a look at some of them and try to understand the best policy/strategy…
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Answer – Profit and Loss Statement
This is the answer to our FREE profit and loss exercise. The Profit and Loss statement is one of the main business financial statements.…
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Answer – Promotion
Answer: Another one of the 4P’s is ‘promotion’. This includes all of the tools available to the marketer for ‘marketing communication’. As with Neil…
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Answer – Return On Investment (ROI)
This is the answer to our return on investment exercise. A popular method of measuring whether a firm is getting its money’s worth from…
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Answer – Segmentation
Answer: Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior. The…
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Answer – Shell Directional Policy Matrix
Lesson Exercise Answer This is the suggested answer to the Shell Directional Policy Matrix exercise on Brackwater Industrial. Marine Coatings: Cash Generation Sector prospects…
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Answer – Standard Costing
Standard costing answer. Perhaps no accounting principle utilizes performance management concepts better than standard costing. One of the elements of cost accounting, standard costing…
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Answer – Swot Analysis
Answer: SWOT analysis is a tool for auditing an organization and its environment. SWOT is the first stage of planning and helps marketers to…
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Answer – SWOT Analysis – POWER SWOT
This is Marketing Teacher’s answer to our FREE lesson on Power SWOT.
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Answer – The Loyalty Ladder
Answer: The loyalty ladder is often used by marketing communicators to put forward the proposition that consumers can be moved along a continuum of…
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Answer – The Product Life Cycle (PLC)
Here is the answer to our product life cycle PLC exercise. The Product Life Cycle (PLC) is based upon the biological life cycle. For…
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Answer – The Six Living Generations In America
This is Marketing Teacher’s FREE answer for the exercise – Six Living Generations in America.
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Answer – Three Levels of a Product
Answer: In order to actively explore the nature of a product further, lets consider it as three different products – the CORE product, the…
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Answer – Value Chain Analysis
This is the answer to our exercise on the value chain. The value chain is a systematic approach to examining the development of competitive…
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Answer – Four Branding Alternatives
Answer: A marcoms tool that a marketer can employ for branding decision-making is the Four Banding Alternatives (Tauber 1981). Four Branding Alternatives is a…
